SHIFT (I, II & III)
The main motivation when starting this project was to create an artwork that encapsulates what GoGlobal stands for. I have grown up with GoGlobal and witnessed their trials, tribulations and cheers for over 17 years. They are an industry-leading company that is constantly innovating, transforming and pushing the boundaries of conventional freight logistics. This constant innovaformation is also synonymous to the art world and inspired the tryptic, SHIFT, and is revisiting art movements that shifted the concepts of conventional art and how they inspired a myriad of different art movements.
Constructivism, Suprematism, De Stijl, Bauhaus
The Industrial Revolution with its rapid developments in manufacturing, transport and technology profoundly affected social, economic and cultural conditions. As life changed, artists began expressing the transformations around them with unusual approaches. They defied artistic convention, abandoned tradition and experimented with ideas and methods that confronted preconceptions. A century later, innovative technologies and discoveries emerged with even greater momentum and movements like Expressionism, Cubism, Fauvism emerged in Germany, France and Italy. Meanwhile in Russia, Supremists and Constructivists began rejecting references to nature and focused on geometric forms.
The constructivists believed art should directly reflect the modern industrial world while the Supremists’ new visual grammar was designed to allow free combination of primitive shapes, which were to serve as the building blocks for strange new artistic and architectural worlds. From both we enjoy a visual style of clean lines, pure shapes, flat colours and formal order. This is still instantly recognisable in art today and continues to set the parameters for much contemporary art.
Referring to these art styles, SHIFT uses digital technology to corrupt an image towards creating geometric, colourful shapes and powerful lines. Meticulously constructed, the alternating flat planes and contours mesh the ideologies of GoGlobal and these art movements into a work that aims to understand innovation and transformation.
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